Social Media Marketing

With the emergence of Web 2.0 sites and tools, search marketing has evolved to a new level. Social bookmarking sites, networks, and special interest sites abound. Each presents unique opportunities for enhancing your site’s search marketing.

At water&stone, we believe strongly that the web 2.0 sites present a great opportunity for site promotion. We call this new form of search marketing “Social Media Marketing.”

The key areas for execution in this area can be broken down into the following categories:

Social Media Strategy Consultancy

We have the tools and the experience to help you determine where the best opportunities lie for your brand and which channels are best suited to reach your target markets. Based on the research, and in consultation with you, we will provide an analysis of how best to approach this issue and how to prioritize activities and channels in order to get the most from your budget.

Profile Creation & Management

We can help you establish profiles on all the most popular services. Profiles will be tailored to your brand and will make the most of the features offered by the system, be it a Facebook company page, a YouTube channel, or a Flickr photo sharing site. After creation, we can monitor your profiles, report on activity and maintain the contents if you so desire.

Conversation Discovery

We use a set of tools, both commercial and proprietary that allow us to monitor in near real time the activity in numerous social media channels. Our monitoring systems provide us with information on Internet activity 24 hours a day, 7 days a week. We often find postings within one to two hours of their publication on the web.

Conversation Engagement

Conversation Engagement services come in two varieties: Proactive and Reactive. Proactive engagement involves pushing out your message through all the various social media channels. Your team provides the photos, the video or the message; our team tailors the message to the channel, posts the message and monitors the resulting activity. Reactive engagement involves monitoring of conversations across all the various social media channels and, where appropriate, responding.

Conversation Escalation

When negative items or items of concern arise, we will revert to you immediately. Negative items require your awareness and your feedback in order to frame the response and make sure that everyone is speaking with a consistent voice. At any time, you are free to take over or step into any conversation.

Activity Tracking

Our monitoring systems enable us to spot the appearance of new items and to thereafter track the dialogue that results. We measure postings by both their influence and their sentiment.

Activity Reporting

One of the most compelling aspects of online marketing is the rich reporting that results. We will share with you weekly and monthly reporting data showing you the activity that relates to your product or brand. Metrics include: number of posts, nature˜of posts, sources, sentiment. These numbers should be read in conjunction with your website metrics to provide a picture of the impact of these efforts on your inbound traffic.