Search Engine Optimization

Search engine optimization is a necessity in today’s web world. If you want your site to be found on the search services, like Google, search engine optimization (SEO) is needed to make the site accessible to the search engine spiders.

Basic SEO covers items like page titles, metadata and site URLs. More advanced SEO practice looks at items like keyword density and the creation of internal links and the acquisition of relevant quality inbound links. Most importantly, effective SEO requires an understanding of how the search engines work. At water&stone, we’ve literally spent years working with the search engines and have an extensive knowledge base to draw upon. (Indeed, we are frequently called upon to speak on the topic at industry events!)

water&stone believes strongly in white hat SEO methods -- that is, we believe in using only best practices approachs to SEO. We do not resort to dodgy or under-handed techniques in hopes of achieving quick short term gains. Rather, our practice is focused on a methodology that builds long term value to your site’s URLs and promotes organic search engine ranking. It’s not fast, but it is effective.

We also believe in transparency and will share with you our plans for your site and what exactly we do to promote it. Your input is sought and desired.
For those who require fast results -- Page One of Google, now! -- we suggest you consider our pay-per-click services in addition to our SEO services.