Traffic Building

Would you like to get more quality traffic to your website?

We can help you improve your inbound traffic marketing efforts. water&stone focuses on achieving high natural search rankings and improving website traffic through a mix of traditional and social media marketing efforts.

Our approach to inbound marketing emphasizes a multi-threaded strategy. We work to build organic search rankings, but we also look to Web 2.0 sites and social media marketing tools. We employ pay-per-click marketing on a selective basis and we also look to supplement purely online campaigns with print media and email marketing. This approach, when taken as a whole, creates a coherent multi-channel approach to raising the visibility of your site within your target markets.

You need to present a consistent message in a coherent fashion across all channels. The net result is a harmonized approach to channel management that is most likely to bring you more traffic -- more of the right traffic -- and to create sustained traffic gains across time.

As the process goes along, we will be judging the success of our efforts by measuring 4 key indicators:

• site traffic (particularly from the target markets)
• search engine ranking
• inbound links
• number of pages indexed

What good is being on page one of Google if it doesn't drive traffic to your site?

Increasingly, people are coming to realize that the goal of search marketing is not to be on Page One of Google, but rather to drive traffic to your site. Taking this one step further, it is not simply about driving traffic, but about driving the right kind of traffic. At water&stone, we subscribe fully to this view of search marketing. Our goal is to drive appropriate traffic to your site and to increase your site’s visibility within your target markets. Obtaining good organic search results are one way to obtain that result, but that should be a means, not the goal in and of itself.

White hat SEO takes concerted efforts over time and is highly sensitive to your market; some sectors -- like property, tourism and finance -- are highly competitive. Significant positive changes to organic rankings in competitive areas are difficult to achieve (and maintain) and they take time. What we do promise is improved traffic, increased visibility and better search engine placement.

To track success and provide feedback on our efforts, we can assist with implementation of reliable analytical tools. Google Analytics, for example, provide a good snapshot of what is happening on your site and where your traffic is coming from. Other alternatives exist and can be implemented in line with your needs and budget.

Pay-per-click Campaigns

Pay-per-click (PPC) advertising has become an important component of the marketing mix. If you are online, then you should be exploring PPC for at least part of your search marketing campaign. PPC allows you to place your ads where you want, when you want, and you can to a certain extent even define who will see it. If, for example, you need to be on Page One of Google today -- then PPC is the way to go.

With PPC, you only pay when someone clicks on your ad. You are able to control your budget with a great deal of granularity, in some cases down to a daily basis. However, for all its advantages, PPC campaign management can be time consuming. The number of options are increasing and the choices can be a bit daunting at first. We can assist you to get started, or we can manage the campaign across time.

water&stone provides set-up and management of pay-per-click advertising campaigns. We work with the most popular systems, including Google’s AdWords, MSN whatever and Yahoo! Search Marketing.

We can assist you with planning the campaign, setting the budget and creating the ads. Each month we will monitor performance of the ads and generate reports of ad activity. In order to increase campaign effectiveness we will run multiple ad variations and benchmark performance to identify the optimal ad for your product or service. Similarly, we can provide demographic and geograaphic matching and targeting as well as controlling placements in non-search engine content. 

You pay the advertising supplier directly, so you can control your budgets and your financial planning. Our fees are billed separately on a monthly basis.

Contact us to learn more about how we can help drive more traffic to your site.