Search Marketing
The term "search marketing" covers a wide array of activities related to the management of online marketing efforts, particularly those concerned with improving the visibility of products and services through various search media -- search engines (like Google), directories (like the Yahoo! directory) and the increasing number of social "Web 2.0" websites (like Digg or Facebook).
Search marketing encompasses things like search engine optimization (SEO), listing and registration services, paid advertising, and social networking efforts. We offer all of these types of services. While this proposal assembles the most commonly desired options into a package of services for a fixed price, upon request we are happy to provide customized solutions tailored to your needs.
Note that water&stone only engages in so-called "white hat" search marketing services. That is, we emphasize the creation of high organic rankings and legitimate traffic increases through credible sources. We do not promote questionable "black hat" or even "gray hat" techniques, like link farms, gateway pages, re-directs, etc. Additionally, we keep you involved. water&stone will always consult with you before linking your site to other sites and we will disclose to you our plans and our activities, along with periodic reports.
- Search Engine Optimization (aka "SEO")
- Social Media Marketing
- Traffic Building (aka "inbound marketing")
- eMail Marketing