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Establishing a set of reliable metrics for measuring the performance of your web site in the real world is a key success factor. In the next few articles, we will explore what can be measured, how to do it, and how to turn that data into some useful intelligence for your business.

Web site metrics can be roughly classed into three categories: performance measures, popularity measures and e-business measures. Today we will examine the first category _ performance measures.

In this column we will continue with our examination of website metrics. Last column introduced the idea of performance metrics and the basics of what to measure. In this column I would like to go a little further into discussing the implications of those metrics.