- 11 March , 2010 - 16:59 Now begins the tear down. Next stop - new office! http://bit.ly/aRQQoH
- 11 March , 2010 - 14:23 I posted 5 photos on Facebook in the album "Recent Work" http://bit.ly/72xBTT
- 11 March , 2010 - 13:50 We're moving tomorrow...right?!? { "errorCode": 503, "errorMessage": "Service unavailable.", "statusCode": "ERROR" }
- 11 March , 2010 - 13:23 Today is punctuation by the rrrrriiiiiiip! of packing tape and the sound of boxes being stuffed... http://bit.ly/btj4pP
- 11 March , 2010 - 10:55 Mac the Knife in the office this morning. It's a Berthold Brecht-fast!
Resources
New FTC Guidelines Affecting Social Media Marketing
Submitted by admin on Sun, 2009-11-29 21:14U.S. federal guidelines concerning the disclosure of endorsements or incentives will set a new standard for online advertisers. The revised guidelines are intended to address hidden endorsements and incentives in a variety of new media, including blogs and word of mouth media. The rules are broad enough to affect activity on forums, Twitter and social networks.
(The various statements of fact made in this article concerning the guidelines come from the text of the FTC Guidelines: see, “Guides Concerning the Use of Endorsements and Testimonials in Advertising,” 16 C.F.R. Part 255. A hyperlink to a download of the full text of the rules can be found at the end of this article.)
The guidelines, promulgated by the United States’ Federal Trade Commission, go into effect on December 1, 2009 and and are intended to regulate endorsements by consumers, experts, organizations, and celebrities, as well as requiring the disclosure of “material connections” between advertisers and endorsers.
