- 8 February , 2010 - 20:45 Almost 24 hours sans Internet connection. Receiver on our dish failed. Major hardware headaches. Time to play catch up...
- 8 February , 2010 - 20:39 I posted 2 photos on Facebook in the album "Office Renovations" http://bit.ly/c4BACB
- 8 February , 2010 - 00:03 RT @ricoflan: Digging the plugin manager functionality in Drupal 7. This is going to be a great release! #drupal
- 7 February , 2010 - 17:32 New Managed Mailer system up, tested and rocking! Great piece of kit. We've revised the package w/ the new capabilities. http://ow.ly/14Jmy
- 6 February , 2010 - 20:36 Conference room construction continues. Here we are adding a structural support for the second floor, before... http://bit.ly/98lC0Y
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New FTC Guidelines Affecting Social Media Marketing
Submitted by admin on Sun, 2009-11-29 21:14U.S. federal guidelines concerning the disclosure of endorsements or incentives will set a new standard for online advertisers. The revised guidelines are intended to address hidden endorsements and incentives in a variety of new media, including blogs and word of mouth media. The rules are broad enough to affect activity on forums, Twitter and social networks.
(The various statements of fact made in this article concerning the guidelines come from the text of the FTC Guidelines: see, “Guides Concerning the Use of Endorsements and Testimonials in Advertising,” 16 C.F.R. Part 255. A hyperlink to a download of the full text of the rules can be found at the end of this article.)
The guidelines, promulgated by the United States’ Federal Trade Commission, go into effect on December 1, 2009 and and are intended to regulate endorsements by consumers, experts, organizations, and celebrities, as well as requiring the disclosure of “material connections” between advertisers and endorsers.
