Indonesia Online 2010

Bali, Indonesia – water&stone has released the first in-depth examination of the favorite sites of Indonesia’s Internet users and in the process, identified the companies and brands that are leading the country’s emerging Internet industry.

Indonesia is the fourth most populous country in the world and the world's largest Muslim nation. While it is widely recognized that Indonesia also has a fast growing Internet population, there is little documentation to reveal how that market is evolving.

The study cites data showing that Indonesia now has an Internet population of 45 million, and a figure that has grown by 150% over the last two years. The report also cites statistics showing that Indonesia has the world’s second largest Facebook population and leads the world in Twitter penetration. 

Ric Shreves, lead analyst on the report, said, “As a firm operating in Indonesia and focused on digital media, we watch the development of the Indonesian Internet market with interest. Official statistics from the government are hard to find and audience measurement metrics spotty at best. This year, we decided to step into the gap and provide our own summary of the state of the Internet in Indonesia in hopes of raising awareness of what’s happening in this dynamic market.”

Indonesia Online 2010 was created by water&stone, a digital agency based in Bali, Indonesia. The Report is non-commercial and released under an open license. 

>> You can download a copy of Indonesia Online 2010 from http://www.waterandstone.com/book/indonesia-online-2010-jan-2011